Privacy Policy

Effective Date: September 2026
Last Updated: September 2026

Waupaca Northwoods (“Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide to us. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit or use www.waupacanorthwoods.com (the “Website”) and any related services.

By accessing or using the Website, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect information you provide directly to us, information collected automatically when you use our Website, and information we receive from third parties.

Information You Provide

Depending on how you interact with our Website, we may collect:

• Name
• Email address
• Phone number
• Mailing or billing address
• Company or organization name
• Account login information
• Information submitted through contact forms, applications, surveys, or other forms
• Payment and transaction information, where applicable
• Any other information you voluntarily provide to us

Please do not submit sensitive personal information through the Website unless specifically requested and appropriate for the service being provided.

Information Collected Automatically

When you access our Website, certain information may be collected automatically, including:

• IP address
• Browser type and version
• Device type and operating system
• Pages visited and links clicked
• Date and time of access
• Referring website or source
• General geographic information
• Website usage and interaction data

We may collect this information through cookies, web beacons, pixels, log files, analytics tools, and similar technologies.

2. Cookies and Similar Technologies

We may use cookies and similar technologies to operate, maintain, and improve our Website.

Cookies may be used to:

• Keep the Website functioning properly
• Remember your preferences
• Understand how visitors use the Website
• Measure Website performance
• Personalize content or advertisements, where applicable
• Detect and prevent fraud or security issues

You may be able to control or disable cookies through your browser settings. Some Website features may not function properly if cookies are disabled.

Where required by applicable law, we will request your consent before using non-essential cookies or similar technologies.

3. How We Use Your Information

We may use personal information for purposes including:

• Providing, operating, and maintaining our Website and services
• Responding to inquiries and requests
• Creating and managing accounts
• Processing transactions and payments
• Communicating with you about our services
• Sending administrative notices and other service-related communications
• Sending marketing communications where permitted by law
• Improving our Website, products, and services
• Understanding Website usage and trends
• Personalizing your experience
• Detecting, investigating, and preventing fraud, abuse, and security incidents
• Complying with legal and regulatory obligations
• Enforcing our agreements and protecting our legal rights
• Carrying out other purposes disclosed at the time information is collected

4. How We Share Your Information

We do not sell your personal information for money unless otherwise disclosed and permitted by applicable law.

We may share personal information with:

Service Providers

We may disclose information to third-party vendors and service providers that perform services on our behalf, such as hosting, payment processing, analytics, customer support, email delivery, security, and information technology.

Business Transfers

If we are involved in a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar transaction, personal information may be transferred as part of that transaction.

Legal and Safety Reasons

We may disclose information when we believe disclosure is reasonably necessary to:

• Comply with applicable law, regulation, legal process, or governmental request
• Protect the rights, property, or safety of the Company, our users, or others
• Detect or investigate fraud, security issues, or other unlawful activity
• Enforce our terms, agreements, or policies

With Your Consent

We may share information for other purposes when you have provided appropriate consent.

5. Third-Party Services and Links

Our Website may contain links to third-party websites, applications, or services. We are not responsible for the privacy practices, security, or content of third parties.

We encourage you to review the privacy policies of any third-party websites or services you access.

6. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide our services, comply with legal and contractual obligations, resolve disputes, enforce our agreements, and protect our legitimate business interests.

Retention periods may vary depending on the type of information and the purpose for which it was collected.

7. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.

However, no method of transmitting or storing information is completely secure. Accordingly, we cannot guarantee the absolute security of your information.

8. Your Privacy Rights

Depending on where you live and applicable law, you may have certain rights regarding your personal information.

These rights may include the right to:

• Request access to personal information we hold about you
• Request correction of inaccurate information
• Request deletion of certain personal information
• Request a copy of your personal information
• Object to or restrict certain processing
• Withdraw consent where processing is based on consent
• Opt out of certain marketing communications
• Opt out of certain forms of targeted advertising or sharing, where applicable
• Appeal a decision concerning a privacy-rights request, where applicable

To exercise applicable rights, contact us using the information provided in the Contact Us section below.

We may need to verify your identity before processing certain requests. Your rights may be subject to exceptions and limitations under applicable law.

9. Marketing Communications

If you receive marketing emails from us, you may unsubscribe by following the unsubscribe instructions contained in those communications.

Even if you opt out of marketing communications, we may continue to send transactional, administrative, security, or other service-related communications when necessary.

10. Children’s Privacy

Our Website is not intended for children under the age of 18 unless expressly stated otherwise.

We do not knowingly collect personal information from children in violation of applicable law. If you believe a child has provided us with personal information, please contact us so that we can take appropriate action.

11. International Data Transfers

If you access our Website from outside the country where our company is located, your information may be transferred to, stored in, or processed in countries that may have different data-protection laws from those in your jurisdiction.

Where required by applicable law, we will use appropriate safeguards for international transfers of personal information.

12. Other U.S. State Privacy Rights

Certain U.S. states provide residents with additional privacy rights. Depending on your state of residence and whether the applicable law applies to our business, you may have rights concerning access, correction, deletion, portability, objection, consent, or certain forms of data processing.

We will honor applicable privacy rights in accordance with the laws that apply to our business and your request.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, technology, legal requirements, or services.

When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy. If required by law, we will provide additional notice or obtain consent for material changes.

We encourage you to periodically review this Privacy Policy for the latest information about our privacy practices.

14. Contact Us

If you have questions about this Privacy Policy or wish to exercise applicable privacy rights, please contact us:

Waupaca Northwoods
N2564 County Rd QQ
Waupaca, WI 54981
USA

Email: wnwinfo@waupacanorthwoods.com
Phone: 715-256-4020
Website:  www.waupacanorthwoods.com